Verizon Wireless has filed a lawsuit against T-Mobile in Manhattan federal court, accusing its main rival of misleading advertising that promises consumers more than $1,000 in yearly savings for switching carriers. Verizon said the claims exaggerate potential savings by comparing T-Mobile promotions with Verizon’s standard prices while inflating the value of bundled benefits such as streaming services and satellite connectivity. In its filing, Verizon argued that the ads create an unfair picture of consumer costs and cause lasting harm to competition. The complaint said T-Mobile “exaggerated the alleged savings, sometimes by more than 100%,” and relied on comparisons that do not reflect bundled discounts available to Verizon customers.
The lawsuit also said T-Mobile repeated claims that the National Advertising Review Board previously found “unsubstantiated and misleading” in 2025 and 2026. Verizon is seeking triple damages under the federal Lanham Act, additional damages under New York unfair competition laws, and a court order to stop the disputed advertisements. T-Mobile did not provide immediate comment, while Verizon did not respond to follow-up requests. Verizon reported 146.9 million subscribers at the end of December 2025, compared with 139.9 million for T-Mobile as of September 30, 2025.
