Milk & Honey Music + Sports + Ventures Acquires VMG Sports, Expanding NFL Representation and Geographic Reach

Milk & Honey Music + Sports + Ventures, a prominent entertainment management company with bases in Los Angeles, New York, Nashville, Dallas, and London, has made a significant stride in its sports division with the acquisition of VMG Sports. The acquisition, facilitated by the legal representation of Barnes & Thornburg, marks a pivotal moment for Milk & Honey as it expands its National Football League (NFL) client roster and geographic footprint.

VMG Sports, headquartered in Pittsburgh, specializes in the representation and management of NFL athletes, boasting a rich history of managing top-tier talent since its establishment in 2011. With a focus on maximizing value for athletes, VMG Sports brings a wealth of experience and legal expertise to Milk & Honey. Notably, VMG Sports represents Kansas City Chiefs tight end Travis Kelce, among 14 other NFL players, adding substantial depth to Milk & Honey's NFL client portfolio.

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The acquisition more than doubles Milk & Honey's NFL client roster, bringing its total representation across football and baseball to 83 athletes. Key figures like Travis Kelce and Paris Johnson Jr. of the Arizona Cardinals enhance Milk & Honey's presence in the NFL landscape. Additionally, the acquisition facilitates the expansion of Milk & Honey's geographic reach to the East Coast and across the Midwest, where VMG Sports has established strong ties.

Lucas Keller, a prominent figure within Milk & Honey, expressed enthusiasm about integrating the VMG team, highlighting their shared dedication to athlete representation in the U.S. Keller emphasized Milk & Honey's broad client focus, which extends beyond sports to encompass artists and producers striving for excellence in their respective fields.

The strategic move aligns with Milk & Honey's commitment to growth since its inception in 2014 by Keller and GM/business partner Nic Warner. Initially focusing on music, Milk & Honey represented top-tier songwriters, producers, and global DJs, contributing to over 1 billion album sales. Venturing into sports three years ago, Milk & Honey has witnessed rapid growth under the direction of Sports division co-heads Dave Frank, Jake Presser, Rawleigh Williams, and partner Alex Harrow.

Frank underscored the strategic synergy between VMG's team and Milk & Honey's goals, particularly in strengthening their roster with impactful players at premium positions. The acquisition positions Milk & Honey to represent at least 100 athletes, further solidifying its presence in both the music and sports industries.

Milk & Honey's acquisition of VMG Sports, facilitated by Barnes & Thornburg, signifies a significant expansion in NFL representation and geographic reach, underlining the company's commitment to excellence in athlete management and entertainment ventures.