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Geely Auto and Zeekr Merge to Advance ‘One Geely’ Strategy

China-based Geely Holding Group, a player in the automotive industry, has announced a merger between its subsidiaries Geely Automobile Holdings and Zeekr Intelligent Technology. Under the agreement, Geely Auto will acquire all remaining shares of Zeekr that it does not already own, with shareholders of Zeekr given the option to receive cash or Geely Auto shares. The merger is a strategic step under the company’s “Return to One Geely” initiative, which seeks to consolidate operations, improve internal efficiency, and reduce overlapping investments. The move also reflects the objectives outlined in the “Taizhou Declaration,” released last year by Geely Holding Group to guide its transformation efforts.

Following the merger, Geely Auto will operate as a unified listed platform with broader capabilities across innovation, strategic execution, and profitability. The combined company aims to strengthen its position in the intelligent new energy vehicle sector, covering a wide product range that includes internal combustion, pure electric, plug-in hybrid, and green methanol-hydrogen powertrains. Gui Shengyue, CEO of Geely Auto, stated, “The merger aims to create a win-win outcome. We are fully committed to driving the post-merger company toward greater development and delivering sustained long-term value for all shareholders.” Eric Li, Chairman of Geely Holding Group, added, “With this merger, a more solid foundation will be laid towards a brighter future for Geely Auto.”

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