Cadent, a prominent provider of converged TV advertising solutions, has finalized its acquisition of AdTheorent Holding Company, a leader in machine learning-driven advertising technology. The transaction, valued at approximately $324 million, marks AdTheorent’s exit from the public market as its common stock ceases trading on Nasdaq. Canaccord Genuity and McDermott Will & Emery LLP advised AdTheorent, while Cadent was supported by Moelis & Company LLC and Baker Botts LLP.
AdTheorent, headquartered in New York with operations across the United States and Canada, specializes in leveraging advanced machine learning to optimize advertising campaigns. Its proprietary platform, including predictive targeting and audience extension solutions, has earned recognition for driving superior results aligned with advertisers' business objectives. Cadent, known for its Aperture converged TV platform, facilitates cross-screen advertising by integrating identity, data, and inventory across various TV content and devices. The acquisition, backed by Novacap, enhances Cadent’s capabilities in audience activation and campaign measurement, solidifying its position in the evolving TV advertising landscape.
